How Minds Change by
In this lively journey through human psychology, bestselling author and creator of the You Are Not So Smart podcast David McRaney investigates how minds change-and how to change minds. What made a prominent conspiracy-theorist YouTuber finally see that 9/11 was not a hoax? How do voter opinions shift from neutral to resolute? Can widespread social change only take place when a generation dies out? From one of our greatest thinkers on reasoning, HOW MINDS CHANGE is a book about the science, and the experience, of transformation. When self-delusion expert and psychology nerd David McRaney began a book about how to change someone's mind in one conversation, he never expected to change his own. But then a diehard 9/11 Truther's conversion blew up his theories-inspiring him to ask not just how to persuade, but why we believe, from the eye of the beholder. Delving into the latest research of psychologists and neuroscientists, HOW MINDS CHANGE explores the limits of reasoning, the power of groupthink, and the effects of deep canvassing. Told with McRaney's trademark sense of humor, compassion, and scientific curiosity, it's an eye-opening journey among cult members, conspiracy theorists, and political activists, from Westboro Baptist Church picketers to LGBTQ campaigners in California-that ultimately challenges us to question our own motives and beliefs. In an age of dangerous conspiratorial thinking, can we rise to the occasion with empathy? An expansive, big-hearted journalistic narrative, HOW MINDS CHANGE reaches surprising and thought-provoking conclusions, to demonstrate the rare but transformative circumstances under which minds can change.
How to Win Friends and Influence People by
Updated for the first time in more than forty years, Dale Carnegie's timeless bestseller How to Win Friends and Influence People—a classic that has improved and transformed the personal and professional lives of millions.
This new edition of the most influential self-help book of the last century has been updated under the care of Dale's daughter, Donna, introducing changes that keep the book fresh for today's readers, with priceless material restored from the original 1936 text.
One of the best-known motivational guides in history, Dale Carnegie's groundbreaking publication has sold tens of millions of copies, been translated into almost every known written language, and has helped countless people succeed.
Carnegie's rock-solid, experience-tested advice has remained relevant for generations because he addresses timeless questions about the art of getting along with people. How to Win Friends and Influence People teaches you:
-How to communicate effectively
-How to make people like you
-How to increase your ability to get things done
-How to get others to see your side
-How to become a more effective leader
-How to successfully navigate almost any social situation
-And so much more!
How to Win Friends and Influence People is a historic bestseller for one simple reason: Its crucial life lessons, conveyed through engaging storytelling, have shown readers how to become who they wish to be. With the newly updated version of this classic, that's as true now as ever.
Influence, New and Expanded by
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
