Competitive Intelligence Research is the process of gathering and analyzing information about a competitor in order to outperform and gain an advantage over them. This research may include information on a competitor's services, strategies, strengths, weaknesses, clients, and more.
The Art of Reconnaissance by
The Art of Reconnaissance is a comprehensive guide to the principles and practices of reconnaissance, written by Brigadier General David Henderson. The book covers a wide range of topics related to reconnaissance, including the history and evolution of the practice, the various types of reconnaissance and their applications, and the key skills and techniques required for effective reconnaissance operations. The author draws on his extensive military experience to provide practical advice and insights on topics such as surveillance, intelligence gathering, and target acquisition. Throughout the book, Brigadier General Henderson emphasizes the importance of flexibility, adaptability, and innovation in reconnaissance operations.
Inside the Competitor's Mindset by
In Inside the Competitor’s Mindset, John Horn shares proven techniques to help businesses think like the competition and understand why they act the way they do. The keys to unlocking this mindset are cognitive empathy and a strategic approach to competitive insight that focuses on the “why” of a competitor’s move, and not just on “what happened.”
A Practical Guide to Competitive Intelligence by
Written by practicing competitive intelligence professionals, A Practical Guide to Competitive Intelligence discusses the real-life problems that CI professionals encounter. The authors cover how to speak the language of your company and examine the skills you need to get noticed, make an impact, keep your job, and get recognized.
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